Subproject 1: Diffusion and sharing of news content in the social web – Interaction of mass and interpersonal communication

Project leader: Prof. Dr. Hans-Bernd Brosius and Dr. Veronika Karnowski

During the first funding period we analyzed changes in the emergence of the political agenda due to media change, based on the example of the video platform YouTube. In particular we analyzed users’ impact in this process of collective gatekeeping. We found that video clips are picked up by news websites based on their copious diffusion on social web platforms, the latter being intermediaries between video platforms and mass media news coverage. Hence, political communication in the (social) web should be conceptualized as a cross-platform process of diffusion and sharing, including different types of communication and services. As our research during the first funding period has shown, active participation in the form of comments on YouTube is sparse compared to usage numbers. Instead, commenting on clips shifts to other social web platforms, especially facebook.

During the second funding period we will focus on the diffusion of news content published by professional communicators, i.e. the process of collective use, sharing, and evaluation of this content. Due to varying rates of diffusion of different news content, this diffusion process leads to different degrees of visibility of news content on the respective platforms. From an agenda setting perspective this results in platform-specific sharing and discussion agendas, due to differences in the visibility of news content based on users’ sharing and liking behavior. As proposed by intermedia agenda setting or agenda building effects, these agendas are consequently able to influence future selection and publication of news content, i.e. the media agenda. Since the project is increasingly focused on basic mechanisms of news diffusion, the second project period is theoretically grounded in diffusion of innovations/news event diffusion theory. We want to integrate diffusion and agenda setting approaches and at the same time enrich this endeavor by integrating related conceptualizations on the social web, originating both from communication studies (e.g. social navigation) and neighboring disciplines like information technology (e.g. cross pollination). Automated observations of usage behavior in the social web as well as automated and manual content analyses of news website content provide the methodological basis of our project. So far, research on news diffusion was based on single news events. In our project we will not only conduct research on this aggregation level but also on the aggregation level of subtopics. The results obtained can be used to extend the theoretical canon and especially to integrate diffusion and agenda setting approaches.

Publications and lectures:

Brosius, H.-B. (2013). Neue Medienumgebungen. Theoretische und methodische Herausforderungen. In O. Jandura, A. Fahr, & H.-B. Brosius (Hrsg.), Theorieanpassung in der digitalen Medienwelt (S. 13-29). Baden-Baden: Nomos.

Brosius, H.-B., & Keyling, T. (2012, Mai). Politik auf Videoplattformen. Posterpräsentation auf der 57. Jahrestagung der DGPuK “MediaPolis – Kommunikation zwischen Politik und Boulevard”, Berlin.

Keyling, T., & Brosius, H.-B. (2012, Mai). YouTube as an intermediary. The emergence and uses of political agendas on YouTube. Vortrag gehalten auf der 62. Jahrestagung der ICA “Communication and Community”, Phoenix (USA).

Keyling, T., & Brosius, H.-B. (2012, Oktober). Politics on YouTube: Mirror of the mass media or more diversity of political information? Vortrag gehalten auf der 4. European Communication Conference (ECREA), Istanbul (Türkei).

Keyling, T., Kümpel, A., & Brosius, H.-B. (2012, Oktober). Die Darstellung von Politikern auf YouTube: Die Rolle von Humor in der Politikvermittlung. Vortrag gehalten auf dem Mediensymposium „Demokratisierung durch Social Media?“, Zürich.

Keyling, T., & Brosius, H.-B. (2013, Mai). „Bedauerlicherweise entscheiden die Wähler“ – Intermedia-Agenda-Setting durch YouTube bei der Berichterstattung zur NRW-Wahl. Vortrag angenommen zur 58. Jahrestagung der DGPuK, Mainz.


Subproject 2: Individuals and the Public Sphere. How Popularity Cues Affect the Perception of Public Opinion and the Willingness to Speak Out

Project leader: Prof. Dr. Christiane Eilders

This subproject is concerned with the influence that the use of blogs has on the perception of public opinion and the behaviour that is relevant for the discourse resulting from these perceptions. The objective is to analyze the consequences that a public fragmented by online communication has on people’s participation in the political discourse and thus linking micro and macro-levels. The theoretical basis for this is the forum model on the macro level and the spiral of silence theory and the audience perception approach on the micro level. The basic assumption here is that images of public opinion are defined by media use patterns. It will be examined to what extent media use consisting mainly of weblogs results in insecurity in judging situations or misjudgements.

Publications:

Eilders, C., & Porten-Cheé, P. (manuscript in work). The Practice of Public Spheres in Social Media. Eilders, C. & Porten-Cheé, P. (in print). Die Schweigespirale unter Bedingungen von Online-Kommunikation: Eine Untersuchung im Kontext der Bundestagswahl 2013. In C. Holtz-Bacha (Hrsg.): Die Massenmedien im Wahlkampf: Die Bundestagswahl 2013 (S. 293-316). Wiesbaden: Springer VS.

Lectures:

Porten-Cheé, P., & Eilders, C. (2014, angenommen). Das Paradox der Online-Kommunikation. Publikumsfragmentierung unter Bedingungen von Angebotsvielfalt. Jahrestagung der Fachgruppe Soziologie der Medienkommunikation der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, 9.-11. Oktober, Düsseldorf.

Eilders, C. & Porten-Cheé, P. (2014, angenommen). The spiral of silence under online conditions: Individual media repertoires and their effects on public opinion perception and willingness to speak out. Digital Disruption to Journalism and Mass Commnucation Theory Conference, 2.-3. Oktober, Brüssel.

Eilders, C. & Porten-Cheé, P. (2014). Perception of Public Opinion and Willingness to Speak Out in Fragmented Audiences. International Communication Association Annual Conference, 22.-26. Mai, Seattle.

Porten-Cheé, P., & Eilders, C. (2013). Scanning public opinion through the media. Effects of differential media use on the perception of public opinion. International Association for Media and Communication Research 2013 Conference, 25.-29. Juni, Dublin.

Porten-Cheé, P., & Eilders, C. (2013). Beyond the Mass Media: Fragmentation in Non-journalistic Online Media Content on Climate Change. International Communication Association Annual Conference, 17.-21. Juni, London.

Porten-Cheé, P., & Eilders, C. (2013). Der Einfluss von nicht-journalistischen Online-Inhalten auf die Artikulationsbereitschaft zum Thema Klimawandel. Erste Befunde einer Mehrmethodenstudie auf Individualdatenniveau. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, 08.-10. Mai, Mainz.

Eilders, C., & Porten-Cheé, P. (2012). Public Spheres in Social Media. European Communication Conference of the European Communication Research and Education Association, 24.-27. Oktober, Istanbul.

Porten-Cheé, P., & Eilders, C. (2012). Die Schweigespirale in der Online-Kommunikation. Modell und methodische Konsequenzen. Gemeinsamer Workshop des DFG-SPP 1505 „Mediatisierte Welten“ und der DFG-FG 1381 „Politische Kommunikation in der Online-Welt“, 05. Juli, Düsseldorf.

Eilders, C., & Porten-Cheé, P. (2012). The sense of the imaginary others. Theoretical and conceptual considerations on online users’s perception of public opinion. Preconference: “Political Communication in the Online World: Innovation in Theory and Research Designs”. International Communication Association Annual Conference, 23. Mai, Phoenix.

Eilders, C., & Porten-Cheé, P. (2012). Der Einzelne und die Öffentlichkeit. Die Wahrnehmung öffentlicher Meinung in Online-Öffentlichkeiten und ihre Folgen auf die Artikulationsbereitschaft. 57. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, 16.-18. Mai, Berlin.


Subproject 3: Effects of Assumptions about Effects and Use. Causes and Consequences of the Perception of Political Influence and Political Use of Online Media

Project leaders: Prof. Dr. Gerhard Vowe and Dr. Marco Dohle

The political significance of online media is controversial. Frequently, a strong influence especially on younger people is attributed to them. Such a presumption is, for example, the reason that political parties spent a larger share of their budget in the election for the German Bundestag in 2013 than in the past for the online campaign. This example shows that even assumptions about media influences have policy-relevant consequences – regardless of the extent to which these assumptions apply. The research project deals with such perceptions and its consequences. The research questions of this subproject (SP) for the second funding period are: Which political influence and which political use are attributed to which online media, and by whom? What are the causes for these perceptions, and what effects do the perceptions have on political beliefs, attitudes, and behaviors? Are there differences in perception and in its consequences depending on the consideration of either routine political processes or international conflicts? The aim of the SP is to make an empirically based contribution to a theory of perception of online media in political contexts. The contribution will also become part of the cluster of theories about changes in political communication that the research group aims to develop. Approaches dealing with presumed media influences, such as the third-person effect and the influence of presumed media influence approach will be examined in several contexts with respect to their suitability in the online world, they will be combined with other approaches, and they will be modified if necessary. Approaches concerning presumed media influences will still predominantly comprise the theoretical basis – complemented by approaches concerning the perception of other people’s media use (e.g., co-orientation) and concerning fragmentation and polarization processes (e.g., selective exposure). The methodological core is a standardized panel study with two survey waves among citizens, politicians, and political public relations professionals. In a complementary study on the Euro crisis, German and Greek citizens will be surveyed.

Publications and lectures:

Bernhard, U. & Dohle, M. (2013). Indirekte Medienwirkungen bei der Volksabstimmung über “Stuttgart 21”. Wahrgenommene Medieneinflüsse und ihre Konsequenzen. Medien & Kommunikationswissenschaft, 61(1), 38-57.

Bernhard, U. & Dohle, M. (zur Publikation angenommen). Do even journalists support media restrictions? Presumed political media influences and its consequences. Journalism & Mass Communication Quarterly.

Dohle, M. (2013). Third-Person-Effekt. Baden-Baden: Nomos.

Dohle, M. & Bernhard, U. (2013). Presumed online media influence and support for censorship: Results from a survey among German parliamentarians. International Journal of Public Opinion Research, doi:10.1093/ijpor/edt027 (online first)

Dohle, M., Blank, C. & Vowe, G. (2012). Wie sehen Parlamentarier den Einfluss der Medien? Ergebnisse einer Befragung der Bundestagsabgeordneten. Zeitschrift für Parlamentsfragen, 43(2), S. 344-355.

Bernhard, U., Dohle, M. & Vowe, G. (2012, Oktober). Online and Offline Media in a Political Referendum Context: Presumed Influences and Corrective Actions. Vortrag gehalten auf der 4. European Communication Conference (ECREA), Istanbul (Türkei).

Bernhard, U., Dohle, M., & Vowe, G. (2013, Mai). Beeinflussen vermutete Medienwirkungen die Online-Aktivitäten von Politikern? Ergebnisse einer Befragung von Bundestagsabgeordneten. Vortrag auf der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), Mainz.

Bernhard, U., Dohle, M., & Vowe, G. (2013, Juni). Do even journalists support media restrictions? Presumed political media influences and its consequences. Vortrag auf der 63. Jahrestagung der International Communication Association (ICA), London.

Dohle, M., Bernhard, U., & Vowe, G. (2013, Juni). Presumed media influence and support for censorship: Results from a survey among German parliamentarians. Vortrag auf der 63. Jahrestagung der International Communication Association (ICA), London.

Vowe, G., Dohle, M., & Bernhard, U. (2012, Mai). The perception of online media’s political influence and its consequences on attitudes and behavior. Vortrag gehalten auf der 62. Jahrestagung der ICA “Communication and Community”, Phoenix (USA).


Subproject 4: Digital knowledge gaps. The dissemination, use, and processing of information in the online world

Project leader: Prof. Dr. Marcus Maurer

How do media and online and offline sources of political information convey political information, how does this change in the course of time, how is information used by the recipients and what consequences does it have on knowledge and opinion? By answering those questions we want to make a contribution to the theory of mediatization of political communication – its conditions (competing offers), its course (dissemination of information) and its consequences for society (knowledge acquisition). For the second project phase we conduct experiments to analyze users’ habits regarding the technical opportunities of online information with respect to the fragmentation of society. This subproject interlinks theories from media content research with theories from research on media reception and effects.

Publications

Haßler, J., Maurer, M. & Oschatz, C. (2014). Media logic and political logic online and offline: The case of climate change communication. In: Journalism Practice, 8 (3), S. 326-341. Online Oschatz, C., Maurer, M. & Haßler, J. (2014). (R)Evolution der Politikberichterstattung im Medienwandel? In: Medien & Kommunikationswissenschaft, 62, S. 25-41.

Lectures:

Oschatz, C., Maurer, M. & Haßler, J. (2014, November). Tomorrow’s Climate and Yesterday’s News. The Impact of News Media on Knowledge and Attitudes towards Climate Change. Posterpräsentation auf der 5. European Communication Conference der ECREA vom 12. bis 15. November 2014 in Lissabon.

Oschatz, C., Maurer, M. & Haßler, J. (2014, Mai). Klimawandel im Netz. Die Digitalisierung von Informationskanälen und ihre Folgen für die Öffentlichkeit. Vortrag auf der 59. Jahrestagung der DGPuK vom 28. bis 30. Mai in Passau.

Haßler, J., Maurer, M. & Oschatz, C. (2013, Juni). Comparing Media Logic and Party Logic in a changing media environment. Vortrag im Rahmen des Panels „Political online-communication: contents, perceptions and effects on individuals and organisation” auf der Jahrestagung der International Association for Media and Communication Research (IAMCR) vom 25. – 29. Juni in Dublin (Irland).

Maurer, M. (2013, Januar). Media Logic in German Election Coverage. Vortrag gehalten auf dem Workshop “Media Logic and Electorial Democracy“, Amsterdam (Niederlande).

Oschatz, C., Haßler, J., & Maurer, M. (2012, Oktober). Comparing political news coverage online and offline: Digital agora or more of the same? Vortrag gehalten auf der 4. European Communication Conference (ECREA), Istanbul (Türkei).

Maurer, M., Haßler, J. & Oschatz, C. (2012, Mai). Digitale Wissensklüfte. Posterpräsentation im Rahmen des Sonderfensters der DFG-Forschergruppe “Politische Kommunikation in der Online-Welt” bei der 57. Jahrestagung der DGPuK vom 18.-20. Mai 2012 in Berlin.

Maurer, M., Oschatz, C., & Haßler, J. (2012, Mai). Digital knowledge gaps? A model for measuring effects of offline and online media on political knowledge. Vortrag gehalten auf der 62. Jahrestagung der ICA “Communication and Community”, Phoenix (USA).


Subproject 5: Political Organizations in the Online-World. Consequences of the Structural Change in Political Communication on the Meso-level

Project leaders: Prof. Dr. Patrick Donges

The specific aim of the subproject in Leipzig is to analyse the change of political communication in the online world and its politically relevant consequences on the meso level of political organizations as well as for the intermediate systems of interest intermediation. The research questions of the subproject are: How do actors in political organizations perceive online media? How do communication processes, structures and the output of organizations change as a result and which political consequences will this have? The theoretical approach combines lines of theories in which organizations are regarded not only as actors but also as action enabling and constraining structures. The approaches of the neo-institutionalism will be complemented by process-oriented approaches of organizing, the theory of structuration and the CCO-approach. Methodologically, the project combines two work packages. The first work package contains structure and content analyses of the online media by political organizations. In addition to these manually conducted content analyses, automated methods for analyzing online content will be applied. For this purpose a program was developed, whereby a large quantity of metrics (webometrics) for online communication of organizations can be collected and analyzed (https://github.com/strohne/Facepager). In the second work package a case study design will be realized. Those case studies will triangulate different types of data and the specific methods employed will be observations, interviews and document search. The observations integrated in the case studies, follow an innovative (n)ethnographic approach, because they combine classic participant observation and online based observation of traces of action in the internet Based on the results of the first funding period, hypotheses will be examined, that communication processes of the organizations serve either for interaction with their participants or the positioning towards their environments. Political organizations process in communication processes both the claims of other organizations and the demands of their participants. Communication outputs in forms of online-media are thus not primarily driven by a rational cost-benefit consideration, but rather by demands from the environment.

More information about the subproject 5

Publications and lectures:

Nitschke, P., Donges, P. & Schade, H. (2014): Political organizations‘ use of websites & Facebook. New Media & Society. DOI: 10.1177/1461444814546451

Nitschke, P. & Donges P. (Juli 2014): Modeling political organizations’ use of online media. Considerations on findings and research designs. Vortrag auf der Tagung “Digital Disruption to Journalism and Mass Communication Theory” der International Political Science Association (IPSA) in Montreal.

Nitschke, P., Donges, P. & Schade, H. (Mai 2014): Modeling Political organizations’ use of websites and Facebook. Vortrag auf der Jahrestagung „Communication and the ′Good Life′“ der International Communication Association (ICA) in Seattle.

Donges, P., Nitschke, & Brändli, Mathias (April 2014): Agents of specialisation and linkage, or just a showroom? The role of online-media within the concept of mediatization of politics. Vortrag auf dem  Workshop der European Communication Research and Education Association (ECREA) “Rethinking the Mediatization of Politics” in London.

Donges, P. (2013): Politische Interessenvermittlung im Medienwandel – Entwicklungen und Perspektiven. In F. Oehmer (Hrsg.), Politische Interessenvermittlung und Medien. Funktionen, Formen und Folgen medialer Kommunikation von Parteien, Verbänden und sozialen Bewegungen. Baden-Baden: Nomos.

Donges, P., gemeinsam mit Raupp, J. & Kocks, J.N. (2013, Juni): Political online communication: Contents, perceptions and effects on individuals and organisations. Vortrag auf der Tagung der International Association for Media and Communication Research (IAMCR) in Dublin.

Nitschke, P., & Jünger, J. (2013, März):Little Big Data. An evaluation of the serviceability of automated data collection for the analysis of organizational online-communication. Vortrag gehalten auf der 15. General Online Research Conference (GOR), Mannheim.


Subproject 6: Networked Media-Government Relations. An International Comparative Analysis of Communication Networks between Governmental Bodies and the Media

Project leader: Prof. Dr. Juliana Raupp

The research project „Networked Media Government Relations“ investigates from a comparative perspective the relationship between government organisations and news media in the online world. Building on the results of the first phase of the project, we analyse different forms of online political communication and communicative interactions among government actors in Germany, Great Britain, and Italy. The central research question is the following: despite structural differences in government communications in the three countries, can commonalities be found in the development of media government relations and the state of digitisation? The aim of the project is to further develop and empirically test a theory of networked media government relations. This theory will enable an integrated perspective on the relations between government actors and media, and describe and explain the changes in news management by governments in the online world.

Publications and lectures:

Kocks, J.N. & Raupp, J. (2014; zur Publikation angenommen). Rechtlich-normative Rahmenbedingungen der Regierungskommunikation. Publizistik 03/2014.

Kocks, J.N., Raupp, J., & Schink, C. (2014; im Erscheinen). Staatliche Öffentlichkeitsarbeit zwischen Distribution und Dialog: Interaktive Potentiale digitaler Medien und ihre Nutzung im Rahmen der Außenkommunikation politischer Institutionen. In R. Fröhlich & T. Koch (Hrsg.): Politik – PR – Persuasion. Wiesbaden: VS Verlag für Sozialwissenschaften (i.E.).

Raupp, J. (2011). Organizational Communication in a Network Public Sphere. Strategische Organisationskommunikation in einer Netzwerköffentlichkeit. SCM, (1), 73-93.

Raupp, J. & Kocks, J. N. (2014): Forum or Pulpit? Governmental bodies and the deliberativeness of social media. Paper angenommen zum 23rd World Congress of Political Science der International Political Science Association (IPSA), Montreal.

Kocks, J. N. & Raupp, J. (2014): Open like Obama? Possibilities and limitations of governmental online-communication in Germany. Paper angenommen zum 23rd World Congress of Political Science der International Political Science Association (IPSA), Montreal.

Raupp, J. & Schink, C. (2014): The Media Relations Network. Vortrag angenommen zur 64. Jahrestagung der International Communication Association (ICA), Seattle.

Kocks, J.N. & Raupp, J. (2014): Bypassing 2.0 – Politische PR und journalistische Gatekeeper im digitalen Zeitalter. Vortrag angenommen zur 59. Jahrestagung der DGPuK 2014, Passau. Kocks, J.N. & Raupp, J. (2014): The same procedure as every year? Politisch-mediale Kommunikationsnetzwerke in der Off- und Online-Welt. Vortrag angenommen zur 59. Jahrestagung der DGPuK 2014, Passau.

Kocks, J.N. & Raupp, J. (2013): Social Media and juridical constraints: Possibilities and limitations of digitised governmental PR in Germany. Vortrag auf der Jahrestagung “Strategic Public Relations. Public Values and Cultural Identity” der European Public Relations Education and Research Association (EUPRERA), Barcelona.


Subproject 7: First research period: The impact of challengers’ online communication on media agenda-building – a comparison across countries and issues Second research period: Political agenda-building under the conditions of a hybrid media system – a comparison across countries and issues

Project leaders: Prof. Dr. Silke Adam and Prof. Dr. Barbara Pfetsch

The research team of sub-project 7 investigates the contexts under which civil society actors can affect the media’s and the political agenda. The main focus is on the participatory possibilities the Internet affords to civil society actors and their chances to put topics, frames, and opinions on the agenda of journalists, politicians and the broader public. Taking the agenda-building approach as our point of departure we assume that the participatory potential of the Internet comes fully to fruition when topics and frames of civil society actors receive uptake by traditional offline media and through them reach a broader public. The denser the thematic online networks of civil society actors are and the more they promote common frames, so the guiding assumption, the more likely they are taken up by the media. We test these assumptions empirically by analysing online hyperlink issue networks on climate change and food safety over a period of 30 months in four different countries (USA, UK, Germany, and Switzerland) to determine under what conditions the topics and frames of civil society actors receive uptake by traditional media offline. The second phase of the project goes one step further by extending the focus to the political agenda. In the countries examined the analysis includes both parliamentary debates and Facebook profiles of political parties and relevant MPs. This allows us to assess how strongly the political agenda is influenced by the media’s reporting – online and offline – on climate change and food safety. Moreover, to make the data generated amenable to further analysis, this phase of the project also sees the development and implementation of automated forms of content analysis.

Publications:

Pfetsch, B., Adam, S., & Bennett, W. L. (2013). The critical linkage between online and offline media: An approach to researching the conditions of issue spill-over. Javnost – The Public, 20(3), 9–22.

Miltner, P., Maier, D., Pfetsch, B., & Waldherr, A. (2013). Online networks of civil society actors as an indicator for politicization? A hyperlink analysis on the food safety issue in Germany. Catalan Journal of Communication & Cultural Studies, 5, 201–220. doi: 10.1386/cjcs.5.2.201_1

Maier, D., Waldherr, A., Miltner, P., Schmid-Petri, H., Häussler, T. & Adam, S. (forthcoming). Stichprobenziehung aus dem Netz – Wie man themenspezifische Online-Inhalte erfassen kann. In: K. Sommer, W. Wirth, M. Wettstein, & J. Matthes (Hrsg.), Automatisierung in der Inhaltsanalyse. Köln: Herbert von Halem.

Instruments:

Schmid-Petri, H., Häussler, T., Adam, S., Waldherr, A., Miltner, P., Pfetsch, B. & Bennett, W. L. (2013): Codebook for the analysis of frames in online documents and newspaper articles. Issue: Climate change. Universität Bern. Available online.

Waldherr, A., Miltner, P., Pfetsch, B., Schmid-Petri, H., Häussler, T., Adam, S., & Bennett, W. L. (2013): Codebook for the analysis of frames in online documents and newspaper articles. Issue: Food safety. Freie Universität Berlin.

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Lectures:

Maier, D., Waldherr, A., Miltner, P., Jähnichen, P., & Pfetsch, B. (2015, Mai): Exploring issues in a networked public sphere. Combining hyperlink network analysis and topic modeling. Vortrag angenommen zur 65th Annual Conference of the International Communication Association (ICA), San Juan, Puerto Rico.

Pfetsch, B., Maier, D., Miltner, P., & Waldherr, A. (2015, März): Connection for Salience – Old and New Media in Agenda Building on the Internet. A Comparison between German and US American Issue Networks. Vortrag gehalten auf der Jahrestagung der Schweizerischen Gesellschaft für Kommunikations‐ und Medienwissenschaft (SGKM), Bern.

Schmid-Petri, H., Adam, S., Arlt, D., Reber, U., & Häussler, T. (2015, März): Global issues – rooted nationally? The print media coverage of climate change as a global issue in Switzerland, Germany, the UK and the USA. Vortrag gehalten auf der Jahrestagung der Schweizerischen Gesellschaft für Kommunikations‐ und Medienwissenschaft (SGKM), Bern.

Pfetsch, B., Miltner, P., & Waldherr, A. (2015, Februar): Alte und neue Dynamiken des Agenda-Building in der Online-Welt – Ein Beitrag zur Theoriebildung der politischen Kommunikationsforschung. Vortrag gehalten auf der Gemeinsamen Jahrestagung „Politische Online-Kommunikation Voraussetzungen, Facetten und Folgen des strukturellen Wandels politischer Kommunikation“ des Arbeitskreises „Politik und Kommunikation“ der Deutschen Vereinigung für Politische Wissenschaft (DVPW), der Fachgruppe „Kommunikation und Politik“ der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Fachgruppe „Politische Kommunikation“ der Schweizerischen Gesellschaft für Kommunikations‐ und Medienwissenschaft (SGKM), Düsseldorf.

Häussler, T., Adam, S., Schmid-Petri, H., & Reber, U. (2015, Februar): Getrennte Welten? Der Einfluss von politischen Offline-Kontextfaktoren auf die Struktur von Online-Issue-Netzwerken. Ein Vergleich zwischen Deutschland und den USA im Bereich des Klimawandels. Vortrag gehalten auf der Gemeinsamen Jahrestagung „Politische Online-Kommunikation Voraussetzungen, Facetten und Folgen des strukturellen Wandels politischer Kommunikation“ des Arbeitskreises „Politik und Kommunikation“ der Deutschen Vereinigung für Politische Wissenschaft (DVPW), der Fachgruppe „Kommunikation und Politik“ der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Fachgruppe „Politische Kommunikation“ der Schweizerischen Gesellschaft für Kommunikations‐ und Medienwissenschaft (SGKM), Düsseldorf.

Pfetsch, B., Maier, D., Miltner, P., & Waldherr, A. (2014, November): Connection for salience – Old and new media in agenda-building on the Internet. Vortrag gehalten auf der ECREA 5th European Communication Conference, Lissabon (Portugal).

Miltner, P. (2014, November). What’s in a link? An analysis of hyperlinks’ strategic functions in an online issue network. Vortrag gehalten auf der ECREA 5th European Communication Conference, Lissabon (Portugal).

Waldherr, A., & Schmid-Petri, H. (2014, Mai). Integrieren journalistische Onlinemedien die Netzöffentlichkeit? Deutschland und die USA im Vergleich. Vortrag gehalten auf der Jahrestagung der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK), Passau.

Miltner, P., Maier, D., Waldherr, A., & Pfetsch, B. (2014, Mai). Wie flüchtig ist digitale Öffentlichkeit? Empirische Befunde zur Stabilität und Dynamik themenspezifischer Öffentlichkeiten im Internet. Vortrag gehalten auf der Jahrestagung der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK), Passau.

Waldherr, A., Maier, D., Miltner, P., & Günther, E. (2014, Mai). Big data, big noise: The challenge of extracting issue networks from the Web. Vortrag gehalten auf der 64. Jahrestagung der International Communication Association (ICA), Seattle (USA).

Häussler, T. (2014, Mai). Heating Up the Debate? Fragmentation and Polarisation in a German Climate Change Hyperlink Network. Vortrag gehalten auf der 64. Jahrestagung der International Communication Association (ICA), Seattle (USA).

Adam, S., Häussler, T., & Schmid-Petri, H. (2014, April). Koalitionen im Netz: Eine Analyse der Akteurskonstellationen im Bereich der US-amerikanischen Klimawandeldebatte. Vortrag gehalten auf Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Zürich.

Pfetsch, B., Maier, D., Miltner, P., & Waldherr, A. (2013, September). Online networks of challengers in food policy: A comparative study of structures and coalitions in Germany, UK, US and Switzerland. Vortrag gehalten auf der 7th ECPR General Conference, Bordeaux (Frankreich).

Schmid-Petri, H., Häussler, T., Adam, S., Waldherr, A., Miltner, P., Pfetsch, B., & Bennett, W. L. (2012, Oktober). Selecting and framing in a digital age: Is online communication of challengers abandoning mass media´s logic? Vortrag gehalten auf der ECREA 4th European Communication Conference, Istanbul (Türkei).

Schmid-Petri, H., Waldherr, A., Häussler, T., Miltner, P. & Adam, S. (2012, September). Was passiert zu einem Thema im Netz? Die Herausforderung, dynamische Online-Netzwerke und deren Diskurse zu erfassen. Vortrag gehalten auf der 14. Jahrestagung der Fachgruppe “Methoden” in der DGPuK, Zürich.

Häussler, T., Schmid-Petri, H. & Waldherr, A. (2012, Juli). Gut gecrawlt ist noch nicht gescrapt: Die Erfassung von Online-Akteursnetzwerken. Vortrag gehalten auf dem Workshop „Methodeninnovationen in der Internetforschung – interdisziplinäre Zugänge“, Ludwigs-Maximilians-Universität, München.

Adam, S., Pfetsch, B., Häussler, T., Miltner, P., Schmid-Petri, H., & Waldherr, A. (2012, Mai). Impact of challengers’ online communication on media agenda-building. Posterpräsentation gehalten auf der Jahrestagung der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK), Berlin.

Waldherr, A., Häussler, T., Miltner, P., Pfetsch, B., Schmid-Petri, H., Adam, S., Streibl, W., Bennett, W. L. (2012, Mai). Comparing apples and oranges: The challenge of measuring online-offline discourse dynamics. Vortrag gehalten auf der 62. Jahrestagung der International Communication Association (ICA), Phoenix (USA).

Häussler, T., & Schmid-Petri, H. (2012, Februar). Online-Akteursnetzwerke. Wie zivilgesellschaftliche Akteure in der Klimapolitik das Internet nutzen. Ein Vergleich zwischen der Schweiz und Deutschland. Vortrag gehalten auf der gemeinsamen Jahrestagung „Intermediäre Akteure im Wandel. Parteien, Verbände, Interessengruppen und soziale Bewegungen vor neuen kommunikativen Herausforderungen“ der DGPuK-Fachgruppe „Kommunikation und Politik“, des DVPW-Arbeitskreises „Politik und Kommunikation“ und der SGKM-Fachgruppe „Politische Kommunikation“, Zürich. Pfetsch, B., & Adam, S. (2011, August). Media Agenda Building in Online and Offline Media – Comparing Issues and Countries. Vortrag gehalten auf der 6th ECPR General Conference, Reykjavik (Island).


Subproject K: Coordination, Communication, Cooperation

Project leader: Prof. Dr. Gerhard Vowe

The aim of the research unit is to answer the guiding question by means of a faceted empirical analysis. In doing so, it will examine in how far the traditional theories and methods are suitable for an online world and what modifications are possible and necessary. The findings from this will be documented in an inventory of theories and methods. Until 2017, a cluster of theories about the changes in political communication and an apparatus of methods will be developed from this. The most important step in achieving this is that micro-, meso- and macro-perspectives are integrated. Further aims are the qualification of young academics for the field of political communication research and, as a contribution to the development of structures in communication science, the creation of a prototype for collaborative research in smaller disciplines.

This will be based on the work accomplished during the first funding period (2011-2014): The different facets of the change in political communication and its political consequences (e.g. the assumption of political influence or the appropriation of online potential by political organizations) have been analyzed in the subprojects. From a methodological perspective, it has become clear that there are new challenges for research due to digitization, but there are also first approaches to solving these problems (e.g. automatic content analyses). From a theoretical point of view, there are different needs for the modification of established approaches (e.g. agenda building or gatekeeping). With respect to methodology, the research group is characterized by a plurality of empirical practices of communication research on the basis of general methodological norms like ensuring the intersubjective validity of findings. The theoretical basis of the research group is provided in the form of a conceptual framework, in which the basic concepts of media change, change in political communication and political change are positioned within a complex set of causal relationships. The coordination project implements the strategy that follows from those general aims. Its task is to coordinate the investigations by means of an orientation towards the overall aims of the research, mainly through an efficient organization of internal and external communication; it is meant to complement the qualification of young researchers by providing them with general competencies; it is supposed to universalize the experiences made in the management of research collaboration and to evaluate this form of collaborative research on the basis of economic approaches.

Publications:

Bravo Roger, F., & Völker, N. (2012). Gemeinsame Datenbank statt Ordner-Chaos. Möglichkeiten und Grenzen des Einsatzes von Literaturverwaltungssoftware in der Verbundforschung. B.I.T.online, 15, 461-464.

Völker, N. (2012). Online-Kommunikation verändert die politische Einstellung. politik-digital.de, 30.05.2012. Vowe, G. (2012). Digital Citizens – Partizipation über und durch das Netz. In Gräßer, L., & Hagedorn, F. (Hrsg.), Soziale und politische Teilhabe im Netz? E-Partizipation als Herausforderung. Schriftenreihe Medienkompetenz des Landes Nordrhein-Westfalen (13) (S. 39-53). München/Düsseldorf: kopaed.

Vowe, G. (2012). Mit Twitter Politik gestalten? In Deutsche Forschungsgemeinschaft (Hrsg.), Das blaue ABC. Forschung – Wissen – Nachhaltigkeit (S. 62-63). Berlin.

Vowe, G., & Völker, N. (2011). Wie verändert sich die politische Kommunikation durch Online-Medien und welche politischen Folgen hat das? Profil der DFG-Forschergruppe 1381 „Politische Kommunikation in der Online-Welt“. SCM, (2), 355-371.

Conferences:

ICA Preconference „Political Communication in the Online World: Innovation in Theory and Research Designs” (2012, Mai). 62. ICA Annual Conference “Communication and Community”, Phoenix (USA).

Joint Workshop with the SPP “Mediatisierte Welten” on the topic of „Politische Online-Kommunikation in Zeiten der Mediatisierung – Schnittstellen zwischen dem Schwerpunktprogramm und der Forschergruppe“ (2012, Juli). Düsseldorf.

Lectures:

Vowe, G. & Emmer, M. (2011, 20. January). Politische Mobilisierung durch das Internet? Befunde des DFG-Projekts „Politische Online-Kommunikation“ 2002-2009. Paper presented at the Tagung „Responsibility 2.0 – Engagement & Verantwortung im Internet“. Siegen.

Vowe, G. (2011, 7. July). Politische Kommunikation in der Online-Welt. Profil eines Forscherverbunds und Forschungsprogramms. Paper presented at the Forschungskolloquium Medienkultur des ZeMKI Zentrum für Medien-, Kommunikations- und Informationsforschung der Universität Bremen. Bremen.

Emmer, M. & Vowe, G. (2012, 04. October). Digital Citizens: Die Herausbildung eines neuen Typs individueller politischer Kommunikation. Ergebnisse einer Langzeit-Panelstudie. Paper presented at the 36. Kongress der Deutschen Gesellschaft für Soziologie, Bochum.

Vowe, G. (2012, 30. October). Digital Citizens oder Auszug aus der Öffentlichkeit? Der Beitrag des Internets für politische Kommunikation und Partizipation. Paper presented at the Vorlesungsreihe „Open up! Politisch kommunizieren zwischen Talkshow, Tweet und Theater, TU Dresden.

Vowe, G. (2012, 01. Dezember). Wie verändert sich die politische Beteiligung der Bürger durch das Internet? Ergebnisse einer Langzeitstudie.Paper presented at the Tagung „Internet und Partizipation: Bottom-up oder Top-down? Politische Beteiligungsmöglichkeiten im Internet“, Hamburg.

Vowe, G. (2013, 18. January). Digitalbürger und schweigende Mehrheit: Herausforderungen durch den Strukturwandel der politischen Kommunikation. Paper presented at the Tagung „Internet und Demokratie – Politische, soziale und kommunikative Aspekteder digitalen Medien“, Münster.

Vowe, G. (2013, 13. February). Macht das Medium die Politik? Engagement zwischen Zuschauerdemokratie und Social-Media-Revolution. Paper presented at the Veranstaltungsreihe „Impulse: Engagementkultur und Demokratie“ der Schader-Stiftung, Darmstadt.

Vowe, G. (2013, 18. October). Politica, Eleições, Partidos Políticos e a Internet. Paper presented at the Tagung „Democracia na Era Digital: Il Simpósio Internacional Brasil-Alemanha sobre Polícita e Internet“, Salvador, Brasilien. Vowe, G. & Henn, P. (2014, 06.-08. February). „Konvergenz“: Klärung eines kommunikationswissenschaftlichen Schlüsselbegriffs. Paper presented at the Tagung „Kommunikationspolitik und Medienregulierung in der digitalen Gesellschaft“, Berlin.